A paradigm shift in the development of environmentally sustainable consumer packaged goods

As trends in the consumer packaged goods (CPG) industry continue to evolve, scientists and companies face a growing set of challenges driven by the need for more sustainable materials and practices. Customers are more discerning and selecting products based on the safety and source of ingredients; regulatory bodies are enacting requirements for the use of natural, safe ingredients and eco-friendly packaging and processes; and speed to market is increasingly important as product life cycles are reduced in response to consumer’s ever-changing preferences.