A question-based format helps candidates prioritise what to tell recruiters
When writing a cover letter, you need to show your prospective employer that you’re a good fit for the advertised job role and that you will be an asset to their workplace. You only have a few paragraphs to do this. So how do you decide which of the required skills, experiences and attitudes listed on the job advert – on top of any values described on the employer’s website – are the ones you should prioritise?
If you or someone you know already works for the employer, you’ll find it much easier to pick out those core requirements and present them in a way that resonates with the recruiter. Even if there’s another candidate with the exact same skills, you might be able to edge them out for an interview just because you have a better idea of how you can frame your experiences to reflect the company culture.