Planning for public engagement in 2024

Planning

Source: © Alice Mollon/Ikon Images

As a new year begins, take some time to think about the communication opportunities ahead

January is a month that holds different delights depending where you are in the world. Here in Australia we are still hopping between the beach and the cool relief of air-conditioned shopping malls, but I know full well that northern hemisphere readers are likely dreaming of their summer holidays and pulling on more layers of clothing.

Wherever in the world you are, one thing is for sure; a new year marks new beginnings and a time to plan for the year ahead. So while you’re setting your intentions for 2024, there’s no better time to consider the ways in which you would like to share chemistry with public audiences or new communities over the next 12 months.

Whether you work in chemical or related industries, or are an academic, teacher or chemistry fan, we can all think about new ways that we might share the beauty of our discipline to people who are already interested in chemistry – and perhaps even more importantly, to those who have not yet had their interest catalysed.